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harmony resorts
Hospitality · Conversion Rate
Harmony Resorts converts 74% above industry baseline.
Booking-flow CRO and creative-led paid media built a conversion engine that runs above the hospitality category average.
CRO Paid Media Brand Creative
How we did it.
The story behind a 74% conversion lift. The friction we removed, the geo-segments we built, the bookings that compounded.
The Result
74%
Greater than industry-average conversion
The Challenge
Where Harmony Resorts started.
Context
Harmony Resorts had healthy traffic and an underperforming booking flow. The site hero looked beautiful but did not load fast on mobile, and the booking widget was buried below dense brand copy that the buyer had to scroll past before they could check availability.
The Approach
What we actually did.
01.
Hard CRO pass on the booking flow. Calendar and rate visibility above the fold on mobile, fewer fields, dynamic pricing surface.
02.
Creative-led paid program tuned to a hospitality buyer who is researching multiple properties, not searching for a brand they already know.
03.
Lifecycle email work for the post-booking and pre-arrival window so each guest got the right pre-stay surface, not a generic confirmation.
The Outcome
What moved.
Result
Conversion rate ran 74% above the hospitality category average across the program window. Cost per booked stay dropped. Repeat-stay activity lifted from the lifecycle work.